Anna Bohn is the creator of the Lighter Footprint App and co-founder of Etho Studio – a six-person design agency based in Vancouver. Together with partner Robin Oshiro, Etho has grown to serve clients in Vancouver, Victoria, Seattle, San Francisco and San Diego.
Anna’s passion is making sustainability accessible, desirable, and compelling through strategic design and communication. Her graduate project at Emily Carr (an online and app-based tool that showsed a product’s hidden costs on the environment, social systems and health) won three design awards, including the top award in her class. In 2016, Anna was a finalist in MIT’s international contest ‘Shifting Behaviour for a Changing Climate’. Her proposal called for a different climate change communication strategy: one emphasising the co-benefits of a sustainable lifestyle. She holds a bachelor's in Communication Design from Emily Carr University, a UX Design certificate from Red Academy, and a Social Entrepreneurship diploma from Groundswell Economic Alternatives.
The Lighter Footprint App is a tool design to help BC residents plan, track, and lighten their footprints. It was first conceptualised in response to Vancouver’s 2020 Greenest City Goals, which included a 33% footprint reduction. Much of this footprint comprised of food, consumables, and transportation—three areas in which individuals have a lot of influence. The question of how individuals (and cities) might be able to measure this reduction started the process that lead to the app.
In 2019, Anna began working with Dr. Jennie Moore, (Dean of Sustainability, BCIT) to prototype the Lighter Footprint App as part of a pilot program run by BCIT’s Centre for Ecocities. How it works is: app users take a 10 minute lifestyle quiz to receive their city-specific carbon and ecological footprints. They then choose from a personalised selection of suggested climate actions, and track their progress over time. Through user testing, the Lighter Footprint App team has learned how to better gamify climate action and address gaps in climate literacy. Their goal is to help 6000 active users achieve a 15% reduction within the next 2 years.