askBelynda | Sustainable Shopping Made Simple

Irete Hamdani is a solopreneur and the founder of askBelynda, a greentech startup that helps reduce our carbon footprint. Currently, askBelynda offers a Google Chrome extension for recommending sustainable products to consumers while they shop online, and there are more plans to expand and offer a range of sustainable solutions for consumers in the future. Irete holds an MSc in Computer Science with honors from Tel Aviv University, and is an AWS Certified Associate Developer and Solution Architect. Her 25 years of experience in the tech industry have been instrumental in the development of askBelynda, and she is driven by her belief in a greener future through the proliferation of sustainable consumer goods.


My initiative for askBelynda came about through my own personal journey to live a more sustainable life. As I began to examine the products I was purchasing, I realized that it was difficult to know which products were truly environmentally-friendly without spending a lot of time researching. This realization led me to think about the challenges that other consumers may face when trying to make sustainable choices. This sparked the idea for askBelynda, a platform that makes it easy for people to make environmentally-friendly choices by recommending sustainable products to consumers while they shop online.


My motivation for creating a better and more sustainable planet is rooted in the belief that we all have a responsibility to protect the earth for future generations. I am deeply committed to making a positive impact and reducing my own carbon footprint, as well as through my business ventures. I am passionate about promoting sustainable living and reducing the negative impact of climate change. I believe that small changes can add up to make a big difference, and I am dedicated to being a part of that change.

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