Juliana
Montaño Bermúdez

I grew up in the desert of Sonora, north of Mexico. At the age 21, when I graduated of economics,  I decided to look up further and moved abroad. I ended up living in more than 5 countries and traveled the world more than I ever imagined when I was a child. Barcelona has become my home and right now is the city where I have lived longer in my life.

PROJECT

Minima Organics is the sustainable, natural, non-toxic, and plastic-free way to replace the toothpaste you've used all your life.  The project arises from the questioning of how, what and why we consume. We have the dream of supporting the transition to a more sustainable life, supporting reforestation and generating fair work.  Our goal is to always provide innovative and simple solutions to improve people's quality of life, promote an economy with values and regenerate the environment.

I was raised vegetarian and my family was very conscious about resources in general. But it was later on when I started to question myself the way I was consuming and the options available. My friend Andréa and I were talking about starting a new business and the opportunity came up during the 2020 pandemic. 

MOTIVATION FOR AND COMMITMENT TO CREATING A BETTER AND MORE SUSTAINABLE PLANET

Create sustainable and planet-friendly daily routines with natural, plastic-free and vegan products. We work for environmental regeneration and we are part of the necessary transition to regenerate ecosystems.

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