Alyssa
Conti

Project: Purpose, Green, and Goals

Alyssa is a third-year law student graduating from Loyola University New Orleans College of Law in May 2020. She is the President of Loyola's Environmental Law Society and a Managing Editor for the Loyola Maritime Law Journal. She is also a member of the St. Thomas More Inn of Court, Phi Delta Phi Legal Honor Society, and Loyola's Moot Court staff. Prior to entering law school, Alyssa was a Captain in the U.S. Air Force, serving as a Nuclear Missile Maintenance Officer from 2012 - 2017. In her free time, she rides in the Mystic Krewe of Nyx and serves her community as a member of the New Orleans Junior League.

PROJECT

Purpose, Green, and Goals is a business that aims to provide eco-friendly Mardi Gras items. This project is in line with two tenets of New Orleans' Climate Action Plan: reduction of waste and Creating a culture of awareness and action. Every Mardi Gras around 1,000 tons of garbage is cleaned off the streets of New Orleans - a number that falls short of additionally accounting for waste that ends up in storm drains, trees, garbage cans, and people's homes. There are many items and factors that contribute to that number: plastic cups, stuffed animals, trinkets, and of course, beads. Purpose, Green, and Goals is a business designed to change that.

MOTIVATION FOR AND COMMITMENT TO CREATING A BETTER AND MORE SUSTAINABLE PLANET

"Every day we as individuals are impacted by the negative climate choices made by society as a whole. In New Orleans, we need to look no further than our own troubled landfill histories and the self- induced state-wide land loss from improper sediment management. If this business can make even a small, positive impact to our local environment - to the way we view our own culture and decisions - I'll consider that a win."