After receiving a Masters Degree at the University of Sorbonne and Dauphine, Katarina worked in brand and digital marketing for both big firms and start-ups (Unilever, Club Méditerranée, Prisma Media, etc.) and for the last 30 years has been passionate about nature and ecology. She has worked in France, Canada, the U.S., and Russia, and is bilingual in French and English. She is a volunteer and member of different associations (Nicolas Hulot Foundation, Green Peace, etc.).
She recently started her own project: Green Floating Piers to fight climate change. This project has been selected by the City of Paris for the 2017 edition of the collaborative platform ‘Budget Participatif’. The project Floating Piers is a series of large scale floating structures designed to house aquatic plants. The project aims to purify air and diminish the quantity of CO2, filter water, create educational spaces for schools and citizens, create habitats for fish and birds, and make the river and the canals more enjoyable. Katarina am working with other experts and organisations to find ways to bring this idea to life.
DESCRIBE YOUR MOTIVATION FOR AND COMMITMENT TO CREATING A BETTER AND MORE SUSTAINABLE PLANET.
It is never far from my mind that when we damage the environment, we damage ourselves, in the form of the air we breathe, the food we eat, and the climate we live in. This knowledge underlines every ecological gesture I make. I have 9 years of experience in brand and digital marketing, and for the last 30 years have been passionate about nature and ecology. This passion has taken me from dreaming of being a biologist-adventurer in the Amazon forest when I was a kid, to protecting marine turtles on the coast of Mexico, to volunteering for the NGO ‘Organe de Sauvetage’ and picking up waste on the banks of the Seine, to joining Greenpeace and the Nicolas Hulot foundation, and to ultimately my own project: Floating Piers. As demonstrated with the Floating Piers project, water is at the centre of my perspective on fighting climate change. My long term goal is to fight climate change by utilising water surfaces in cities for additional green space, leading to lower C02 levels. I believe that change must start with concrete action at a city level, involving every citizen.