Michal
Cohen

Former head of professional services in a healthcare software startup. Industrial engineering graduate, an officer in the Israeli air force.  In my last position, I served as a founding team member, built the department from scratch to be the company’s core revenue. Mother to 3 little girls and spouse to Yotam.  

Today, I am a proud founder, of a sustainable venture “My Older Sister” , which enables parents to be sustainable parents, to give away and receive toys efficiently and easily. In between studying in Kellogg Recanati executive global MBA program.

PROJECT

My Older Sister is a community of neighbours who give away their toys and kids gear between each other in an easy efficient and focused method. Once a week we publish elective toys by children ages (New-born till 5 years old) for moms to pick up their choices.

My Older Sister neighbourhood toy give away project, is directed to be a chain in the urban area. Lots of families with too many toys. Making this venture a chain will make a huge impact on toy consumption and will make it easy for parents to be sustainable parents in the city, with minimum effort. Expanding this chain to be a global chain will create a change in the consumption habits of parents and is expected to dramatically reduce it. Less plastic in the world and educating parents and children to mind their purchases. I wish to develop this venture to be this global urban alternative for massive toy consumption in this program.

The idea for this venture is coming from its own name: My Older Sister. 7 years ago, when I was preparing my self and my home for my first child, I had lists of everything. Luckily - the budget was stable since I inherit practically everything related to babies from my older sister. And the years went by and I am still receiving stuff on a weekly basis from her: clothes, toys, gear etc.. Not everyone has a big sister to inherit all the kid’s stuff from!  This is how I started a small group of friends who became a community of moms.

MOTIVATION FOR AND COMMITMENT TO CREATING A BETTER AND MORE SUSTAINABLE PLANET

My 3 little girls made it clear for me that my mission to make this world a better place for them. Our children are our future and they are my motivation to make it happen. I believe that commitment is the key to success, especially on the sustainability side, since these processes take time to reach the right and large audience and decision-makers.  

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