Liron has always deeply cared for the environment and believes that cities can be a power of change. Convinced that understanding nature and technology is key to find effective solutions to ecological problems, she is currently pursuing a double bachelor in Mechanical Engineering and Geo-Sciences from Tel-Aviv University. She also holds a Diploma in goldsmithing from Shenkar College of Arts in Israel and has worked with international companies as a Graphic Designer.
At the age of 22, Liron founded and managed an independent business which marketed handicrafts from artists based in Third World Countries.
Prior to that, Liron enrolled in the Israeli military and was tasked as the head operator in the IDF Spokesperson Unit, conducting daily briefings with reporters.
She passionately advocates obtaining effective sustainable solutions to ecological problems by relying on nature and making use of technology to create ideal conditions for natural processes. She thus carried out a research project, which resulted in founding the company Airy.
MOTIVATION FOR AND COMMITMENT TO CREATING A BETTER AND MORE SUSTAINABLE PLANET
I spent much time pondering where I could best apply my passion for design, mathematics, creative problem solving and a sense of social responsibility. It was during my year-long travels in Asia that I realized there is only one field I’m passionate about that involves all those aspects. That field was environmental action.
Travelling through countries rampant with poverty, I was impressed by the creative solutions local people had come up with for various problems. Their wiser allocation of resources and creation of little-to-no waste while tackling development issues such as paving roads or illuminating homes has become my inspiration. The impacts of climate change on many places I have visited struck me as well and compelled me to take action.
I grew to understand the power of cooperation in climate action and discovered the importance of multidisciplinary studies as a means of creating innovative methods to collaborate for a greener world.